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Agency says company should clearly disclose qualifying information related to how it collects and counts reviews.
March 22, 2022
By: Christine Esposito
Editor-in-Chief
The National Advertising Division (NAD) of BBB National Programs determined that PerSé Beauty Inc./Prose provided a reasonable basis for the claim “225k 5-star product reviews on Review and Refine” for its customizable hair products. However, NAD recommended that the advertiser clearly disclose qualifying information related to how it collects and counts reviews. Prose formulates a customer’s product from an online hair and lifestyle survey and continuously tailors the formula based on the cu...
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